Criatividade no âmbito das organizações: um problema de gestão
Palavras-chave:
^Criatividade, Gestão da Criatividade, InovaçãoResumo
A criatividade passou a ser reconhecida como fenômeno gerencial e vantagem competitiva para organizações. Possui relação direta com inovação. Nesse trabalho, defende-se a criatividade é uma fase antecedente a inovação e importante para seu desenvolvimento. Contudo, a premissa central é de que a criatividade é fenômeno gerenciável dentro do contexto organizacional. Diante disso, esse ensaio teórico tem como objetivo discutir aspectos gerais da criatividade como um fenômeno gerenciável. O método utilizado é um ensaio teórico que visa a discussão de pontos que são encontrados em termos de desenvolvimento. É utilizado o modelo de gestão da criatividade organizacional de Muzzio (2019) para tomar como base. Cada ponto discutido no desenvolvimento desse ensaio apresenta discussões que culminam em resultados e conclusões analíticas para o tema em debate. Desta forma, os principais pontos do desenvolvimento são: bases e antecedentes da criatividade, gestão da criatividade e inovação. Por fim, abordagem mis recente no estudo da criatividade, a criatividade aberta e a colaboração.
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